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Trademark Law

Trademark Law & Bankruptcy Counsel in New York, NY 10017

Protect your brand while resolving debt—strategic trademark guidance for Chapter 7 and Chapter 13 cases

At VMW LAW P.C., we help individuals and business owners in New York, NY 10017 navigate a problem many bankruptcy filers don’t anticipate: your trademark may be one of your most valuable assets, and bankruptcy can affect how you own, use, license, renew, or enforce it. Whether you operate under a registered mark, rely on common-law trademark rights, or have a pending USPTO application, it’s important to understand how brand assets are treated in Chapter 7 bankruptcy and Chapter 13 bankruptcy. Our approach combines bankruptcy strategy with practical trademark law planning so you can pursue debt relief without accidentally putting your brand at risk.

If you’re considering bankruptcy in Manhattan or anywhere in the NYC metro area, we can help you identify trademark-related issues early, coordinate with your business goals, and avoid surprises with trustees, creditors, or licensing partners. For help choosing the right filing path, explore our Chapter 7 bankruptcy services and Chapter 13 bankruptcy services, then contact our office to discuss how your trademark fits into the plan.

Is a trademark considered an asset in bankruptcy proceedings?

In many cases, yes—your trademark can be an asset in bankruptcy. A trademark may have value based on your reputation, sales, licensing revenue, domain strategy, or goodwill associated with your brand, and both registered and unregistered (common-law) trademarks may be relevant. In bankruptcy, assets are evaluated for potential value to creditors, and intellectual property can be scrutinized just like bank accounts, equipment, or accounts receivable. The key issue is often not whether the trademark exists, but whether it has measurable value that could be used to satisfy claims.

Because valuation and ownership details matter, it’s crucial to gather documentation such as USPTO registration certificates, pending application filings, assignment records, and any brand-related contracts. This is especially important for NYC entrepreneurs who operate through multiple entities, partnerships, or legacy businesses where trademark ownership may be unclear. If you’re unsure whether your brand is owned by you personally or by an LLC/corporation, we help you clarify that before filing to reduce risk and improve predictability.

Next step: Bring any trademark registration numbers, USPTO filing receipts, brand licensing contracts, and entity formation documents to your consultation so we can assess whether the trademark should be treated as a valuable bankruptcy asset.

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    Mr. Vivian M Williams is an incredibly effective attorney. I was pleased with how responsive he was to our needs; he follows up with me on a regular basis, even responding to my emails on the weekend within minutes (which I greatly appreciate!). Our organization had a complex matter, and he made sure our needs were met. He has been nothing but professional, knowledgeable, and just awesome. He has been extremely informative about the process; without him, I’m not sure what we would have done. I highly recommend his law firm.

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    Vivian is very honest and straightforward. Works around your budget. Always on time and up to date with your case. Very friendly to talk to and always available. Always work around your schedule, should you need to see him. I PERSONALLY NOT 100% BUT 1000% RECOMMEND HIM TO ANY AND EVERYONE!!

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